Scan wine labels
Point your camera at a label to identify a bottle when you are browsing, gifting, or deciding what to open.
Your wine companion
Know the bottle.
Remember the moment.
Pour helps you identify a wine from its label, understand what is in the bottle, and keep the wines you love in one simple personal cellar.
Get Pour for iPhoneMade for curious drinkers
More confidence with every bottle.
Learn the essentials
Explore wine style, region, grapes, tasting notes, price context, and food-pairing ideas in one place.
Build your cellar
Save bottles, quantities, purchase details, and favorites so your collection is useful when you need it.
A look inside Pour
From label to cellar, in a few taps.
Scan a label
Start with the bottle in front of you.
See the story
Discover useful details about the wine.
Save it for later
Build a collection you will actually use.
From label to cellar
A simpler way to keep track of wine.
Scan or search
Start with the bottle you have, or search by wine, winery, or region.
Understand it
Get practical context for tasting, serving, and pairing—not just a name.
Save what matters
Add worthwhile bottles to a personal collection you can revisit later.
Wine knowledge, without the fuss
Helpful guides for better wine decisions.
How to identify a wine from its label
What a label can tell you, and how to get a useful result when scanning it.
How to keep track of a wine collection
A low-effort way to turn a growing rack of bottles into a useful cellar.
A practical wine and food pairing guide
Simple pairing principles for everyday meals, with no sommelier vocabulary required.